Tilly McLain

How We Curate Our Guest List All Year (And Why It Matters)

How We Curate Our Guest List All Year (And Why It Matters)

We’ve been hosting our annual summer party for over 20 years. It’s one of the most anticipated events in our community, with hundreds of founders, investors, media, and friends gathering to celebrate and connect. The food is great, the venues are beautiful, and the energy in the room is hard to match.

Planning the party itself starts months in advance. We handle every detail with care, from the flow of the evening to the playlist to the lighting. But what really makes the party special year after year isn’t just the execution. It’s the people in the room.

And that starts long before summer.

The Guest List Is Not Built in a Day

Curating the guest list is an ongoing process. We do not open up a mass RSVP form or rely on memory to piece together invites at the last minute. Instead, we treat the invite list like a living document that evolves constantly.

Throughout the year, we are actively logging names, tagging relationships, and noting who we want to include when the time comes. When someone shows up in our world, whether at a dinner, on a panel, or through a warm intro, we ask ourselves: would they bring energy to the summer party? If the answer is yes, we add them.

We capture this in a system where the list is always being updated, reviewed, and refined. It is not glamorous work, but it is essential. And it means that when June rolls around, we are not starting from scratch. We already know who we want in the room.

The Process Is the Magic

The system is simple but powerful:

  • Running list: We maintain a core invite list in our CRM with context around relationships, including how we met and who knows who.

  • Active tagging: Throughout the year, we tag people as summer party candidates during events, meetings, and email threads.

  • Quarterly review: Every few months, we review the list to see who is new, who has moved, and who should be prioritized.

  • Final pass: Before invites go out, we spend time as a team checking for gaps, surfacing overlooked names, and making sure the list reflects who we genuinely want to see.

This process keeps the list fresh and intentional. It helps us spot new faces we may have otherwise forgotten and ensures we are not relying only on our immediate circle or recent conversations. It reflects the full arc of the year, not just the last few weeks.

Why It Matters

Curation is not about being exclusive for the sake of it. It is about creating an event that feels connected and authentic. Everyone in the room should feel like they belong and want to be there.

Over the years, we’ve heard:

  • “This is always one of my fave events of the year.” — Phil Boyer, Crosslink Capital

  • “You guys always pull together such a great crowd!” — Aaref Hilaly, Bain Capital

  • “What a fun event last year.” — Stephen Morris, Financial Times

  • “Thanks, Uncork team, for hosting an incredible event. The curation, organization, and attendees were amazing.” — Amit Bhatia, DataPeople

  • “Thanks for your generous hospitality… What a stunning space and view.” — Kathryn Parsons, Decoded

We also see it in the demand. Every year, our inboxes fill with last-minute guest asks, plus-one requests, and quiet “any chance there’s still space?” messages from top-tier investors, operators, and media. That kind of energy doesn’t just happen. It’s the product of ongoing care and intentional relationship-building.

The Takeaway

If you want a strong community event, do not focus only on what happens the month before. Build a system that helps you track relationships and momentum throughout the year. Let the guest list grow with the people you meet and admire.

It does not have to be complex. But it does have to be consistent.

That is what makes our summer party work. And that is why it keeps getting better every year.

Want to see it all come to life?

Check out the photos from our 2025 Summer Party